Ultimate Styling was founded in Swindon in 1999, starting as a small shop specializing in car parts and accessories, with just two employees: my wife and me. During the early days of online shopping, we seized the opportunity to expand our sales channels, launching our online presence in 2001. Initially, we sold products on eBay and then expanded to Amazon, followed by our own website.
While we experienced significant success on eBay, Amazon's platform initially wasn't as accommodating for automotive parts. However, Amazon has since enhanced its platform, which now plays a crucial role in our business model. We were pioneers on eBay, listing a headlight as one of our first products, and have since sold thousands of parts and accessories to customers worldwide.
As the business grew annually, we eventually needed to relocate from our initial shop to a larger warehouse and increase our staff. Known for our reliability and high customer satisfaction on eBay and Amazon, we also gained local fame in Swindon for our in-store sales. Our product range expanded as we partnered with more suppliers to meet customer demand.
Today, we operate with a team of 14 across various UK locations. Our staff includes data specialists who ensure listing accuracy, customer service experts who enhance buyer experiences, pricing strategists who maintain competitive pricing, and technology professionals who integrate advanced features like 360-degree product images on our website and automate much of the ordering process.